October 4, Tinder launched its Menprovement Initiative, designed to “give instant feedback—both positive as well as constructive—to those who need it most.”
In a perfect world, everyone would always treat each other with respect—whether it’s from behind a phone screen or IRL. Unfortunately, it’s not a perfect world and most women have encountered douchey behavior at some point. So the women of Tinder are on a mission to make calling it out, when it happens on Tinder, easy and fun while letting the nice guys know they aren’t finishing last. -Tinder Blog
To implement this movement, the dating app created Tinder Reactions, a feature that allows you to react to a direct message with a series of pre-made responses. In the announcement blog post, it is explained that the gestures range from a gentle nudge (saying the ball’s in your court), to a warning “eye roll,” to throwing a martini “in their face.”
The company has also rolled out new messaging standards to make Tinder safer and less predatory. It has also made it easier for you to report a creeper, installed new community guidelines, and even allows you to “unmatch” with people who give you a weird vibe.
Of course, in an ideal situation, men wouldn’t approach a dating app like a one-sided, misogynistic hunt. But, sadly, that is not the reality.
The sexual harassment undertone of Tinder has been no secret since its launch, and this new feature is anything but the “fix.” Even when a user “throws a drink” at someone following an offensive message, no serious action is taken by Tinder.
Implementing this feature indicates that Tinder is well-aware of the harassment the app is facilitating, and their solution of shaming the user in a private message with no penalty is not going to accomplish anything.
While I’m on my Tinder tirade, let me just remind you of the sexual harassment lawsuit filed against the company’s CEO in 2014, after he tried to denounce the co-founder of her title because “they felt that having a young woman in such a senior position made them ‘look like a joke’.” She went on to found Tinder’s largest competitor, Bumble (take THAT!).0