With Giggles and Grit, Snowboarding Phenom Chloe Kim is Now the Face of Laneige Cosmetics

Chloe Kim

Chloe Kim can somehow manage grace, grit and grind all while spinning 720, 900, even 1080 degrees on her snowboard—often at heights close to 14 feet above 22-foot walls of icy halfpipe. If you don’t know this X-Games phenom (the first person under 16 to win 3 gold medals) let’s correct that immediately. She’s the only woman to ever land back to back 1080’s (3 full rotations!), considered the sport’s toughest trick, with a perfect score. Takes keepin’ it 100 to a whole new level.

chloe kim

It began with a used snowboard purchased on eBay for $25. Equipped with her first board, 4 year old Chloe headed to Mammoth Mountain, followed by her father Jong Jing trying to keep up with her. Later driving her back and forth daily to practice, he chose to sleep in the car instead. Although it wasn’t nearly as much fun as snowboarding, Kim can thank the five years she spent skateboarding as a young kid in the transition to the halfpipe. Fast forward, at just 13, Chloe made her first X Games appearance at Aspen 2014. Snapchating at the top of the SuperPipe prepping for her runs, she’s the youngest medalist in X Games winter event history.

As one of TIME Magazine’s Most Influential Teens of 2016, Chloe has changed the sport, elevated it literally to a whole new level. With her colorful hair and outgoing spirit, she brings her own style to the half pipe. As fierce competitor, she has worked very hard to get to the level she is, but has that certain something that we all wish we could bottle and keep.

“I don’t snowboard to win everything. I do it because I love it,” she said. “I do it because I have fun, and everyone else can think whatever they want. For me, it’s all about fun and I enjoy it so much.” And yet, it seems she’s unstoppable.

Listed alongside major athletes from the NFL, MLB, NBA, summer Olympics and more, Chloe Kim was the youngest athlete to be included in Forbes’ annual 30 Under 30, Sports List. As if that wasn’t enough, Laneige – one of the world’s K-Beauty leaders – announced Chloe Kim as its first North American brand ambassador.

They believe she exemplifies the spirit of K-Beauty and  the confidence of embracing your own skin. As part of the campaign, Chloe will inspire and engage fans through social media posts by sharing her Personal 100 stories and Laneige K-Beauty secrets using #YourPersonal100.

chloe kim

Chloe is set to take on Pyeongchang in 2018, competing this time in front of family that still lives in her parents’ native country of South Korea. Tenacious, a little wild, and fierce, she’s poised to crush the competition. We can’t wait for Chloe’s rein to continue as the most rad girl to hit a halfpipe.

Images via X Games.