Emily Weiss, the #Girlboss Behind Cool-Girl Beauty Brand Glossier

glossier logo emily weiss

It’s proven that millennials are absolute suckers for anything that is marketed in a “cool” way, specifically all things millennial pink. Admittedly, this was half of the reason why I tried out the cosmetic brand Glossier— you’ve seen its minimally understated packaging all over Instagram and Tumblr. But, the other 50% of my decision was because I have been a huge (huge) fan of founder Emily Weiss and her blog Into the Gloss for years.

Launched in September of 2010, Into the Gloss “is a website dedicated to beauty that explores the routines of inspiring women.” Emily Weiss has already had quite the impressive career— In high school, the Wilton, Connecticut native was an intern at Polo Ralph Lauren. With a shining reference from their team, she was put in connection with Teen Vogue, where she was an intern (check out this throwback profile piece on then-intern Weiss on the Teen Vogue blog).

By age 25, she was a fashion assistant at Vogue, under then-style director Elissa Santisi. With no experience in beauty trends or digital commerce/content production, Weiss began to re-think the approach to the beauty industry, parting ways with Vogue (gasp!) to dedicate her time to the rapidly growing blog.

emily weiss

Fast-forward to today: 32-year-old Weiss has raised millions in venture capital and has a team of employees who help her run her cool-girl beauty empire.

ITG describes Glossier, launched in 2014, as “a modern beauty products brand made by editors who ‘get’ what works and are inspired by what girls want in real life. As the editorial arm of Glossier, ITG is a space where readers can come not only to learn about routines, but to celebrate their own approach to beauty and the products they love most.”

Here are some of my favorite Glossier products:
  • Glossier Balm Dotcom
    Glossier Balm Dotcom: $12 or 3 for $30!

There are two bits of inspo-knowledge to take away from this—

  1. Glossier’s products are actually amazing, good for you, cute to carry, and the brand just “gets it.”
  2. In this day and age, you can do anything, ANYTHING you set your mind to. Seriously! With the resources we have access to in this digital age, you can teach yourself nearly any skill you need to get to where you want to be. So, go out and do it—hit “publish” on that blog you’ve been working on in draft mode. Who knows? You may just be the next Emily Weiss.