Alicia better known as The Makeup Ali is a Professional Makeup Artist, Beauty Ambassador and Beauty Show host is from South FL. She is passionate about all things beauty and travels across the states to provide Makeup services to clients internationally. She provides makeup for photoshoots, film, weddings, special events, and one-on-one instruction.
She has been blessed with the opportunity to host her own beauty show with VIP Television Productions, a Lifestyle TV network based in South FL. Ali’s Beauty Beat-down truly puts her artistry and beauty know-how to the test where she does mini-makeup tutorials, covers the latest beauty trends, “spills the tea” on beauty Do’s and Dont’s, performs product reviews and so much more. In this special interview we get to know more about Alicia, who she is and how she got started in the makeup industry.
How did you get started in the makeup and beauty industry?
I have been interested in the makeup industry since I was in High School, Ive always had artistic abilities from an early age but never thought I could make a living off of being an artist, let alone a Makeup Artist, so I went into Communications and Marketing. As I began working in the marketing industry I was starving for an artistic release, so I decided to start doing makeup on the side. I had a knack for it.
Shortly after that I saw that e.l.f. Cosmetics was having a nationwide makeup competition where they were looking for 50 ladies to send to San Fransisco to spend a weekend with them. I earned one of those coveted spots and that weekend changed my life. It made realize that I had the talent to be in the industry, not to mention that weekend was jam packed with helpful information. That weekend sparked a flame that I continued fan by getting a beauty/sales coach and thats when things really started to shift for me.
Where do you get your inspiration from?
So many people… First and foremost I am so inspired by my clients’ uniqueness. Their eye-shape, eye-color, skin tone, facial features and personality all influence how I approach their face. I also really admire some of the work from celebrity artists Sam Fine and Renny Vasquez. Sam has been in the industry for over 20 years and Renny consistently works with some of my favorite celebrities.
Who are some people that have inspired you throughout your journey?
My beauty and sales coach Sonia Rodriguez was the first person to really show me (even through her own business) that it was possible to have a lucrative beauty business. Tiyanna Robinson and Mali Magic are just such girl bosses creating their own lane in the industry it’s so inspiring to see.
What do you love most about makeup?
It’s one of those things that can really influence you in such a positive way and I love that. Putting on a little makeup can literally put you in a better mood, give you more confidence, make you feel happier and its therapeutic for a lot of people. When I’m in a bad mood I always just want to paint a face.
If you weren’t a makeup artist, what else would you do?
It’s funny because makeup is what gave way for me to explore other areas that interest me. I found that my gift is transferable, I am artistic, meticulous, and love the details or nuances that for me make all the difference. These attributes have allowed me to be successful at styling and most recently associate producing a show pilot! I’m really excited for this project and to keep exercising that muscle.
How would you describe your signature look that sets you apart from other artists?
I love a skin like finish and to really play up on my clients features, so most of my looks will have glowing, healthy looking skin with an elegant but bold eye.
What is your best beauty advice that you can give to women?
Love the skin that you’re in!… This is pretty much a two-fold statement. Use your makeup to enhance, not cover up so when it comes to face makeup (foundation) less is so much more. Secondly, I love makeup but the skin underneath is so important, so treat it well drink lots of water, moisturize (even if you have oily skin), and never sleep in your makeup.
What are some common beauty mistakes that women make?
Following YouTube and instagram makeup trends that don’t work for them, their skin or features.
What product do you think should be a staple in every woman’s purse?
Lip balm. Nobody has time for dry chapped lips and lipsticks can sometimes be really drying, so reach for a balm instead.4
Also published on Medium.