Defining Your Personal Brand and Why It’s Important

personal brand

A brand can be anything in today’s day-and-age! Whether it be a company, blog, or person, everything and everyone has a unique brand that represents what or who they are.

Although it may seem odd to say an individual has their own brand, it’s really not. Defining your personal trademarks, so-to-speak has never been more important than in today’s world. Devoting a bit of time and energy to developing a self-brand can create great personal and professional opportunities.

Many think branding implies business of some sort, but that couldn’t be further from the truth. A brand includes the skills, experiences, and characteristics that make a person who they are. It’s important to have whether you’re looking for a job or forming connections with others.

One’s personal brand is evident in everything from their social media feeds to the conversations they have with people. It’s composed of their passions, styles, core beliefs, the list goes on!

While creating a well-established brand takes a bit of time and self-evaluation, the good news is you already have everything you need within you. Keep reading for a breakdown of why a personal brand is important and how to define yours!

This is an exercise that can help build-up your confidence, courage, and credibility.

The most important concept to keep in mind when developing your brand is authenticity. This is all about you and how you choose to present yourself to the world.

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Questions to bear in mind when getting started:
  • What are your passions and interests?
  • What are your core values?
  • What are your short and long-term goals?
  • What motivates you?
  • What are you proud of?

After taking some time to answer these questions, it’s time to define your priorities and focus on who you really are. Perhaps you’re an extrovert who expresses herself through music or you’re a quiet gal who uses clothing as her creative outlet.

It’s what makes you the person you are and why! Throughout this process, don’t forget to reflect on the qualities you want people to associate with your brand.

Come up with keywords that speak to who you are and who you want to be going forward. For example, I would choose terms such as classy, chic, and kind, as these are all characteristics I try to encompass in my everyday life.

personal brand

When you feel that you have a solid understanding of who you are, decide how you’ll go about presenting your brand to the world. There are various ways to approach this depending on what your focus is.

If your focus is…
  • Social Media: Consider what kind of content you can produce to showcase your personality and passions. Use your platforms to connect with others who share your interests and always be intentional about what you share!
  • Career: Think about the skills and qualities you have that set you apart from the crowd. In this case, you must consider your audience and what value your brand can bring to them.
  • Personal: Reflect on your core values and outlook on life. Try to make these a center point of your day, and surround yourself with others who support them.
  • Creative: Everyone is creative in their own way, whether in the artistic, literary, or athletic sense. Find a form of expression that allows you to best exhibit your talents and brand. For example, take part in a play, start a blog, join a sports team, etc.

You don’t need to know exactly who you are or who you want to be in the future to have a brand. A brand is always evolving and can play an important role in self-discovery if you allow it!


Also published on Medium.