Aside from her day job at Microsoft and building her new app Philanthropy For The Masses, Elena Salaks has also found time to launch Vasilivna + Co. More of a passion project, Vasilivna + Co is a plain white tee line that combines Elena’s sassy personality, entrepreneurial spirit, and her dedication to human rights.
Vasilivna + Co’s mission is based on the idea that everyone has a story to tell, and that by helping people tell theirs, we can make the world more compassionate. We feel that, but what does it have to do with t-shirts? The collection is made up of classic white tees with just enough typography to spark a thought and start a conversation. It’s hard to walk by another girl rocking a WILL WORK FOR SHOES shirt and not immediately start slow clapping.
And if they didn’t have you at sassy typography, the products are made in partnership with brands that respect and value the rights of workers and operate with the environment in mind. Still on the fence? How about a portion of their proceeds go to non-profits dedicated to fight human trafficking as well. Essentially, you can rock your t-shirt and save the world too.
The line is separated into three categories: Born in the USSR, God is Good, and Hear Me Roar which feature 5-8 designs each. Don’t be fooled by the limited styles though, these tees pack a plain white punch. The Breakfast At Tiffany‘s cat woman anyone?
Want to design your own Vasilivna + Co tee?
Elena, in all her badassery, has also offered to accept t-shirt designs from Metiza girls! If you or someone you know has a witty, feminist saying that deserves to be immortalized on a shirt, she’s accepting applications. All you need to do is create your design, save it as a PNG file with no background, and submit it via her email!