Meet Amanda Capritto: Fierce Female Dominating Fitness, Marketing and Life

amanda capritto

Our Fierce Female Series on women who are dominating male industries continues with Amanda Capritto, Certified Personal Trainer & Health Coach as well as Marketing Badass. Amanda shares some great life and career advice, and overall amazing insight. This woman gets it done and is a Fierce Female for sure.

What drew you to working in fitness?

Amanda: I chose health/fitness because it began as a true passion. Unfortunately, what started as a passion for health turned into a slew of unhealthy habits. I struggled with disordered eating and compulsive exercise for a very long time, and spent a lot of years in a scary place emotionally that I’d never wish upon anyone.

During my recovery process, I decided that I wanted to use my skills, knowledge, and experience to educate people on what health actually means. I earned a personal training certification and am in the process of earning my health coaching certification. I vowed to use these credentials to help people reach their fitness goals in a truly healthy way.

Were there times where you felt nervous or scared going into your professional career?

A: I absolutely have felt afraid many, many times and I still do on occasion! Entering the workforce is nothing to take lightly. Graduating, deciding to continue my education (with the one-year post-grad health coaching program), and getting my first full-time job were all daunting experiences despite the four years of jobs and internships and coursework that prepared me throughout college.

Have you experienced discrimination from peers/coworkers/bosses/clients etc? How did you deal with that?

A: I’m going to answer this question twofold because I want to make sure you know exactly what I do! Though I am a certified personal trainer and am working to become a certified health coach, I don’t actually practice either of those things. I did work as a personal trainer for about 6 months while I finished up college, but I realized that the one-on-one training career wasn’t for me (even though I was totally set on it in the beginning – take this as a side note to be flexible in your career).

I realized that I wanted to use my natural skills (writing, educating, and persuading) to help people live healthier lives. The best way I found to do this was through marketing.

My undergraduate degree is a bachelor of arts in journalism from Louisiana State University. I minored in sports studies and nutrition, and I use my education to fulfill my calling. I’m currently the marketing manager for a holistic alternative health clinic (Kalani Total Health Center) in Oxnard, California (I moved here after graduating LSU in May 2018).

I also run my own freelance writing business where I do copywriting and content writing for health, fitness and nutrition businesses. In both roles, I create content for a variety of platforms (print, web, TV) in a variety of formats (blog posts, sales letters, email newsletters, product descriptions, scripts, web copy, etc) all with the same goal: Give people the truth about health.

All that being said, YES, I’ve definitely experienced discrimination because I’m essentially working in two male-dominated industries: marketing and health/fitness.

I’ve also experienced discrimination about age (I’m a 22-year-old grad in a competitive market, but that’s a totally different series!). Anyway, I just don’t take it to heart. I know what I’m capable of, and I know that life works out the way it’s supposed to if you work hard and just be a good person. So when I didn’t get a job I wanted or a PT client chose a different trainer because I’m a girl, I simply recognize that it’s the other party’s loss and move on.

I always try to maintain good relationships regardless, because you never know where life will take you.

Do you have any advice for other women wanting to work in male dominated industries?

A: It’s okay to be afraid, but it’s not okay to let your fear keep you on the sidelines. Do some soul-searching and find out what it is that really gets you fired up. Then do some research and figure out how you can use the skills you already have to forge a career in that industry.

Is there anything else you’d like to speak on in regards to working in either industry?

A: I’d say that health and fitness are pretty competitive fields in any regard right now, especially with the boom of wellness culture. Whether you want to be a medical doctor, a chiropractor, a health coach, a personal trainer, or something else, it’s going to take a lot of work. But that okay! It makes the end-goal that much more gratifying. I encourage anyone who’s interested in working in health and fitness to ignore all the noise and just go after your goals.

Also published on Medium.